Print Revolution

Thursday, 18 May 2017 By Kurt Effertz

The printing press was first invented in the Holy Roman Empire by the German Johannes Gutenberg around 1440. Gutenberg, a goldsmith by profession, developed a complete printing system which perfected the printing process through all of its stages by adapting existing technologies, as well as making groundbreaking inventions of his own.

Published in Print

Why are wedding invitations so expensive?

Thursday, 11 May 2017 By Kurt Effertz

As anyone who's ever made it to the alter can tell you, weddings are expensive! Paying for the dress, catering, flowers, and renting out the ceremony and reception sites can cost tens of thousands of dollars -- all for just one special day. Is it worth it? Almost all will say yes!  

Published in Print

Customer Spotlight: Heated Hunts

Tuesday, 04 April 2017 By Alex Molfetas

Some of the greatest ideas come from finding an issue and fixing it to create innovation. One of the biggest stopping points for that innovation is the fear of failure. Heated hunts took a leap of faith and never looked back! We at Center City Print are proud that we could be a part of this story.

How to Delete Your Online Existence, But Save All Your Data

Wednesday, 15 March 2017 By Kurt Effertz

Sick of Snapchat? Tired of Twitter? Fed up with Facebook? This is a great time to completely eradicate yourself from social media. All of these online services let you scrub out your accounts if you want a cleaner, leaner life online. Even better, plenty of them let you export your data for safekeeping before you do. So you can always remember that time The Rock answered your desperate tweets or your roommate plastered your Facebook wall with photos of your dog.

Here’s how you can delete, and back up, accounts from most major social media services.

Published in Random

Customer Spotlight: Throop Arts + Food Festival

Tuesday, 07 March 2017 By Alex Molfetas

The second annual Throop Arts + Food Festival is a 7 hour family friendly event held on Saturday, April 22nd from 11am-6pm at the Throop Community Civic Center. The festival is put together by Samantha Nardelli, of Shanty Town Design, and Lorrie Krajewski, of LK’s Salon, both Mid Valley Alumni. The event features over 60 handmade and food vendors from all over NEPA and as far as New Jersey, along with interactive activities for the whole community.

Yes, You Can Track Print Advertising Using Google Analytics

Tuesday, 21 February 2017 By Kurt Effertz

In digital marketing we understand the importance of tracking. We spend money getting people to our site with hopes they’ll do what we desire them to do and that we’ll learn something about how to improve our digital marketing efforts. While we’ve seen a consistent trend of print spend be allocated to digital spend, we often forget that print is still a channel worth understanding.

Published in Marketing

Customer Spotlight: Scranton College SnowJam

Tuesday, 31 January 2017 By Alex Molfetas

We are finally back from our winter writing break and what better way to get through the duldrums of winter than an awesome skiing event. If you are a college student or looking to play hookie from work for a day, College Snow Jam is your event! Take a moment. check out our interview with the guys from College Snow Jam and make sure you dont miss out on this awesome event!

5 Shocking Print Ad Stats You Must See [FREE Report]

Monday, 09 January 2017 By Kurt Effertz
Digital channels have been getting all the raves in the past few years. More companies are allocating their marketing budget towards digital channels leaving a huge opportunity to expand their brand reach using traditional marketing avenues.

Published in Marketing, Print

Do Well-Crafted Presentation Folders Increase Your Bottom Line?  Let's Find Out...

Wednesday, 26 October 2016 By Kurt Effertz
Why Detailed Presentation Folders Increase the Odds of New Business

When you are working on presentation folders for your potential clients, it’s important to be meticulous and focus on every single detail. This is your way of showing your customers that you value your work together and that you go above and beyond, towards presenting something truly professional.

Published in Print, Design

Spam-Not What You Can Do For Your Email, But What Email Can Do For You!

Wednesday, 12 October 2016 By Kurt Effertz
Email marketing offers a highly effective and low-cost method of reaching potential clients. However, even if the recipients already have given you permission to send the emails, there is still a 20% chance that your messages will be marked as spam mail. Nowadays, spam filters have become stricter when it comes to allowing emails through to the inbox, with the rate expected to increase.

It is essential that you know the email marketing statistics before your start your campaign. Generally, an email that reaches the target recipient has an open rate of between 12% and 25%. Next, divide this percentage of opening the email by 10 to get the click rate, and you will see just how low it can get. It actually falls down much further if you also consider the bounce rates and whether the email is appealing. Therefore, you must ensure your avoid the spam filters and successfully get your email to the readers. Here are some tips to help you out:

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